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The Event

Between competition from new players like Airbnb,new economic models imposed by the OTAs and traveller behaviour changes, the hotelier needs to rethink its exposure and its online distribution.

The FASTBOOKING Digital Lab is a conference dedicated to independent hotels who want to regain power over their distribution.

Led by industry leaders, the FASTBOOKING Digital Lab aims at presenting the latest innovations in our hotel distribution and share best practices in digital strategy.

The Agenda

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How has Seoul performed?

How can we apply Benchmarking to Revenue Management to improve hotel performance? What are the recent trends in the Seoul hotel industry?


7 Tips To Drive More Qualified Traffic To Your Hotel Website

In today’s frenetic-paced environment, the cyber world morphs continuously. Pick up some best practices on how to drive qualified prospect to your hotel’s website that would lead to a noticeable revenue spike.


Driving More Direct Demand

Understanding the customer acquisition funnel and how programmatic digital advertising can help you reach your target customers.


Best Practice For Hotel Websites

It is recommended for the website architecture to deliver enhanced customer experience with user-friendly features that allow easy navigation and ease of booking. Pick up how three components of a website will direct users to the booking engine so as to maximise click-through rate (CTR).


Networking Tea Break


Insights and Data Mining To Grow ADR and RevPar

Actionable insights on market demand, rates, parity and ranking in the rapidly changing online distribution channel. How technology and data mining can provide intuitive business intelligence that helps hoteliers to grow ADR and RevPAR.


5 Questions You Should Ask Yourself To Increase Your Conversion Rate

We all know how important it is to boost hotel direct bookings. Receive tips to convert Lookers into Bookers.


Impact of Revenue Management on Conversion

Some hoteliers chose to operate under a ‘busy hotel is a successful hotel’ mantra as a reaction against strong competition. It is important to note that any ‘race to the bottom’ short term pricing strategy has the potential to displace higher value guests and deliver potential negative long term impacts. How much should competitors influence your pricing? How should hoteliers develop a consistent long term pricing strategy?


Systems Integration To Ensure Direct Reservations And Best Rate Guarantee

In the sophisticated online space, can hotels control their segments effectively by implementing systems integration on hotel’s platform? Obtain tips on Best Rate Guarantee and rate parity.



Cocktail & Networking session.

7:00pm - Event ends

The Venue

Koreana Hotel
135, Sejong-daero, Jung-gu
Seoul 100-101
Rep. of KOREA

Tel: 82-2-2171-7000 How to get there? Official site: About the location


Wong Yin Yin

Marketing & Communication Director, Asia
+65 6223 2730

Samuel Park

Country Manager, South Korea
+82 10 4332 3031