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Organised by
FASTBOOKING

In collaboration with

The Event

Between competition from new players like Airbnb, new economic models imposed by the OTAs and traveller behaviour changes, the hotelier needs to rethink its exposure and its online distribution.

The FASTBOOKING Digital Lab is a conference dedicated to independent hotels who want to regain power over their distribution.

Led by industry leaders, the FASTBOOKING Digital Lab aims at presenting the latest innovations in our hotel distribution and share best practices in digital strategy.

The Agenda

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1:30pm

Registration

2:00pm

2:10pm

How Has Singapore Performed?

How can we apply Benchmarking to Revenue Management to improve hotel performance? What are the recent trends in the Singapore hotel industry?

2:30pm

Tips To Drive More Qualified Traffic To Your Hotel Website

In today’s frenetic-paced environment, the cyber world morphs continuously. Pick up some best practices on how to drive qualified prospect to your hotel’s website that would lead to a noticeable revenue spike.

2:45pm

A Travel Users' Journey

Latest trends in the travel customers journey through the web and how hoteliers can take advantage of this by driving direct bookings.

3:05pm

Driving More Direct Demand

Understanding the customer acquisition funnel and how programmatic digital advertising can help you reach your target customers.

3:25pm

Know Your Customer's Needs

Trust and Marketing: Trust is critical in developing relationships with consumers. Truthful content that meets your customer’s needs is the key. Brice will explain the importance of understanding your audience and crafting content that values their time and attention, which can create lasting relationships, build trust and help you forge ahead into a future with tighter, unbreakable bonds between your brand and its consumers.

3:45pm

Networking Tea Break

4:15pm

Best Practices For Hotel Websites

It is recommended for the website architecture to deliver enhanced customer experience with user-friendly features that allow easy navigation and ease of booking. Pick up how three components of a website will direct users to the booking engine so as to maximise click-through rate (CTR).

4:35pm

Insights And Data Mining To Grow ADR And RevPar

Actionable insights on market demand, rates, parity and ranking in the rapidly changing online distribution channel. How technology and data mining can provide intuitive business intelligence that helps hoteliers to grow ADR and RevPAR.

4:55pm

5 Questions You Should Ask Yourself To Increase Your Conversion Rate

We all know how important it is to boost hotel direct bookings. Receive tips to convert Lookers into Bookers.

5:15pm

Impact Of Revenue Management On Conversion

Some hoteliers chose to operate under a ‘busy hotel is a successful hotel’ mantra as a reaction against strong competition. It is important to note that any ‘race to the bottom’ short term pricing strategy has the potential to displace higher value guests and deliver potential negative long term impacts. How much should competitors influence your pricing? How should hoteliers develop a consistent long term pricing strategy?

5:45pm

6:00pm

Cocktail & Networking session.

7:00pm - Event ends

Location

Concorde Hotel Singapore
100 Orchard Road
Singapore 238840

Tel: +65 6733 8855 Official site: About the location  |  How to get there?

Contact

Wong Yin Yin

Marketing & Communication Director, Asia
FASTBOOKING ASIA

yywong@fastbooking.net
+65 6223 2730

Low Eng Leong

Regional Director of Sales
FASTBOOKING ASIA

ellow@fastbooking.net
+65 6223 2730