Download the Digital lab Report

Organised by
FASTBOOKING

In collaboration with

Optimise your Hotel Digital Distribution in 2017

"Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated.

FASTBOOKING, in partnership with major Hospitality Industry specialists, shared a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels.

Together, they revealed practical and actionable techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab.

Agenda

1:30

Registration

2:00pm

2:15pm

The Hotel Performance in Singapore in 2016 against Southeast Asia

What are the recent trends in the Singapore hotel Industry. A performance outlook for Singapore, looking beyond RevPAR.

2:30pm

The Digital Marketing Trends for 2017

Benefit from the comprehensive scope of digital marketing performance. Learn how hoteliers can anticipate the impact of Digital Marketing such as Metasearch and Display Ads. Capture the latest megatrends that matter to you!

2:45pm

Travel Trends & How to Drive Direct Booking through Google Hotel Ads

The latest trends in the travel customers’ journey through the web and how hoteliers can take advantage of this by driving direct bookings.

3:00pm

Using the power of "big data" to increase direct demand and bookings

In the world of big data, travel data is not only big but uniquely complex. Data points like origination and destination, dates of travel, and size of party layered on top off mode of transportation and lodging preferences give each trip its unique make-up. Capturing and making sense of billions of trips is no small task. It takes travel expertise, scale, and specialisation to find the right data that will perform for customers worldwide. Sojern will show you how to harness the power of "big data" to increase direct demand and bookings.

3:15pm

Aligning Revenue, Marketing and Demand Data:
the holy trinity of hotel success

Marketing and revenue each hold key pieces of information about the demand that when integrated, give critical insight about demand patterns, guests, product preferences and purchase behaviours. By working together better, both departments can more efficiently and effectively target the right guest at the right time thus maximising the hotel’s revenue and profit. In this presentation, we will discuss what data and analytical results should be shared across departments; how to align revenue, marketing and demand from both technological, tactical and organisational perspectives.

3:30pm

Price tactics to obtain the best price on brand website

Price is the most important decision criteria when making a room reservation.
How to ensure travellers get the best price on your website? What are the marketing techniques you can easily use to increase the visibility of your offers?

3:45pm

Smart tricks to increase direct bookings

Most guests visit your website. However, far too many leave and book via an OTA. Learn how data can be used to optimise conversion on your website and understand the perils of limited data sets. Walk away with three immediate actions to increase your direct bookings.

4:00pm

Web trends to optimise your website

Stay ahead of the curve! We make it simple to aid you to increase your visibility. Discover how social media, algorithm and other webs trends will shape the hospitality industry as technology gets more complicated.

4:15pm

How to leverage your guest feedback to optimise your digital distribution channels

Find out how to leverage your guest feedback to enhance your hotel content seen by millions of travellers globally.

4:30pm

4:45

Cocktail & Networking session

6:00pm Event Ends

Location

Google Google Asia Pacific
Mapletree Business City II, Block 70

Location information

How to get to the Mapletree car park and Google office

Gmap & direction

fastbooking.com

Contact

Wong Yin Yin

Marketing & Communications Director, Asia
FASTBOOKING

yywong@fastbooking.net
+65 6223 2730

Low Eng Leong

Regional Director of Sales, Singapore
FASTBOOKING

ellow@fastbooking.net
+65 9795 3436