Organised by
Organisateur du HDL : FASTBOOKING

In collaboration with

Book your complimentary seat for
Digital Lab Taipei

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated. FASTBOOKING, in partnership with major Hospitality Industry specialists, will share a different path for hoteliers to optimise their digital distribution to gain a healthy balance among the various digital channels. Together, they will reveal techniques on how hoteliers can optimise their digital distribution and maximise their profitability during its Digital Lab around Asia.

Learn
Learn the key fundamentals to compete within the digital community space and to boost your direct booking.

Discover
How to measure the satisfaction data to improve the customer journey.

Find
Ways to optimise your digital distribution and raise your conversion through pricing and revenue management.

Get
Market insights and data analysis. Understand your market trends and competitors.

Pre-register

Limited seats

Agenda

1:30

Registration

2:00

2:15

The big picture: The Hotel Distribution performance in Taipei. Are there main differences amongst hotel category or geography? What are the consumer trends hoteliers should consider?

Are we pricing the product correctly? What are the recent trends in the Taipei hotel industry?

2:30

The Digital Marketing Trends for 2017

Benefit from the comprehensive scope of digital marketing performance. Learn how hoteliers can anticipate the impact of Digital Marketing such as Metasearch and Display Ads. Capture the latest megatrends that matter to you!

2:45

Aligning Revenue, Marketing and Demand Data:
the holy trinity of hotel success

Marketing and revenue each hold key pieces of information about the demand that when integrated, give critical insight about demand patterns, guests, product preferences and purchase behaviours. By working together better, both departments can more efficiently and effectively target the right guest at the right time thus maximising the hotel’s revenue and profit. In this presentation, we will discuss what data and analytical results should be shared across departments; how to align revenue, marketing and demand from both technological, tactical and organisational perspectives.

3:00

Price tactics to obtain the best price on brand website

Price is the most important decision criteria when making a room reservation. How to ensure travellers get the best price on your website? What are the marketing techniques you can easily use to increase the visibility of your offers?

3:15

Networking Tea Break

3:45

Smart tricks to increase direct bookings

Most guests visit your website. However, far too many leave and book via an OTA. Learn how data can be used to optimise conversion on your website and understand the perils of limited data sets. Walk away with three immediate actions to increase your direct bookings.

4:00

Web trends to optimise your website

Stay ahead of the curve! We make it simple to aid you to increase your visibility. Discover how social media, algorithm and other webs trends will shape the hospitality industry as technology gets more complicated.

4:15

How to leverage your guest feedback to optimise your digital distribution channels

Find out how to leverage your guest feedback to enhance your hotel content seen by millions of travellers globally.

4:30

4:45

Cocktail & Networking session

6:00pm Event Ends

LOCATION

The Howard Plaza Hotel Taipei
160, Ren Ai Road, Sec. 3,
Taipei, Taiwan 10657, R.O.C

Tel: +886 2 2700 2323 Official site: About the location  |  How to get there?

Contact

Wong Yin Yin

Marketing & Communications Director, Asia
FASTBOOKING

yywong@fastbooking.net
+65 6223 2730

Brenda Yu

Country Manager, Taiwan
FASTBOOKING

byu@fastbooking.net
+886 931 061 484